Jun
Sports team branding: Bullish or bull-sh . . .?
As a fan of most sports, I’ve noticed evolving trends in sponsorships, naming and branding over the last 20 years. I grew up in St. Louis and am an avid fan of the Cardinals, the greatest franchise in Major League Baseball.
Since the 1950s, the Redbirds have played at three different ballparks called “Busch Memorial Stadium.” [...]


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Andrew Berthoff