As a fan of most sports, I’ve noticed evolving trends in sponsorships, naming and branding over the last 20 years. I grew up in St. Louis and am an avid fan of the Cardinals, the greatest franchise in Major League Baseball.
Since the 1950s, the Redbirds have played at three different ballparks called “Busch Memorial Stadium.” [...]

Fashionistas, marketers and pedestrians alike are abuzz thanks the most recent Calvin Klein advertising controversy. Just when people thought jeans, t-shirts and perfume couldn’t get racier, they did.
The iconic fashion label erected a billboard this week at a major intersection in Soho that has drawn more than a few “oohs” and “aahs”. Some are calling [...]

Have you ever walked into a retail store and had the cashier say, “If you sign up for our charge card, we’ll give you 10 percent off your purchase today”? Many see the instant savings as a good deal, but find out months later that it had a negative impact on their credit score and [...]

The Ryerson Review of Journalism has an interesting story about the dying art of writing tabloid headlines - classics like the New York Post’s “Headless body in topless bar” from 1983 and inadvertently funny ones like “Grandmother of eight makes hole in one.”
Variety, the entertainment industry newspaper, has been famous for its distinctive “slanguage” headlines [...]

The June 7th installment of 60 Minutes included an exclusive two-part interview with Federal Reserve Chairman Ben Bernanke. To my surprise, it was the first formal interview with the media that Bernanke had conducted since taking over from Alan Greenspan in 2006.
Understandably, the Chair of the Fed walks on fragile ground. These days especially he [...]

I think every woman is guilty of secret shopping at least once in their lifetime. Right now I guarantee someone reading this is planning for how they are going to cut off all the price tags on their lunchtime purchases before getting home. Confession: I am guilty of throwing out the shoe box and scrapping [...]

Last night I moderated a session for public relations professionals entitled “Make Traditional PR Methods Work for Your Online Strategy.” A crowd of maybe 40 people attended, comprising young and not-so-young, corporate and agency workers, students and well entrenched careerists. The conversation very much focused on the topic du jour, social media, and, like social [...]

I recognize the irony in this post - expressing the need for editors in an unedited forum. But with the plethora of blogs today, the need for sound editorial is clear. I’m all for people having their soapbox (heck, I’m standing on mine right now), but as a media consumer I want to read writing [...]

We conducted a survey of Ontario residents over this past weekend regarding the potential of another National Hockey League team for the region. It showed very strong support from 69 per cent of respondents for adding a new NHL franchise (males were higher at 77 per cent).
We also found that 67 per cent want the [...]

As PR professionals, we are often asked to come up with a big idea to help announce a product launch or event. Sometimes, these big ideas include news conferences or photo opportunities. Whether it’s a giant brain in the middle of a crowded area to symbolize the confusion over headaches or crushing counterfeit household items, [...]