Read this later

Last week was National Procrastination Week so naturally I am only getting around to writing about it now.
In my mind there are two types of procrastination: avoidance procrastination and productive procrastination.
Avoidance procrastination is pretty self-explanatory: why do something painful now when I can put it off to another time? . . . when it usually [...]

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I believe in the power of variety

They say that the definition of insanity is doing the same thing over and over and over again, expecting a different result. The Vancouver Winter Olympics benefitted from perhaps the best media coverage in history, with major TV networks in the US (NBC) and Canada (CTV) bringing terrific live reporting, often in gloriously creative ways.
The [...]

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The new climate crisis: credibility

It took decades of scientific study for a consensus that climate change caused by humans is threatening life as we know it. Now, climate change skeptics are effectively questioning the credibility of this consensus by finding fault with a report by the U.N.-sponsored Intergovernmental Panel on Climate Change (IPCC). The IPCC must respond more proactively [...]

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The truth helps

Here in Toronto, we’ve had a round of American cable news-style “scandal,” which is still sort of going on. There isn’t much salacious intrigue in Canada, so when a whippersnapper candidate (now former-candidate) for Toronto Mayor is caught fudging the truth about his private life, it’s high drama.
Essentially, the 32-year-old whiz-kid city counselor, Adam Giambrone, [...]

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Your voice matters

Empowered and eager, graduates are like eagles ready to spread their wings and soar into their careers. Once in their first jobs, it’s not surprising that after years of endless studying, assignments and interning, that we juniors, are keen to share our food for thought.
Yet, in a workplace of talented, forward-thinking and hard-working professionals, it’s [...]

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The great “What-if?”

What you don’t know is more interesting than what you know. It’s a fundamental tenet of the news business. Read any reputable (or disreputable, for that matter) news outlet and at least half of the stories will be about not what happened, but what might happen.
Apple understands this. Like perhaps no other company in history, [...]

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At least he wasn’t driving a bus or train

News flash! Getting caught sleeping on the job has major repercussions! Or perhaps not.
A Toronto Transit Commission fare collector was sleeping on the job in his ticket booth when a transit rider took a snapshot of him. The picture has been circulating every blog, social media site and email chain for several days.
Okay, Rule #1: [...]

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A new family member at Environics

We announced today that the four-year-old social media analysis firm, Exvisu, is joining the Environics family to become Nexalogy Environics Inc. The partners, Claude, Michael and Eric, will all be staying and we welcome them as our new colleagues.
Nexalogy Environics offers a diverse range of intelligence services based on data taken from various social media [...]

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For the love of the story

I have always connected with stories in an intense, almost visceral manner. During university I studied History and English because of my fascination with storytelling and chronicles of the past. I was attracted to PR because of the role that stories play in our profession. I’m an avid book lover and film buff as well. [...]

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A big, crazy, torrent

One of the reactions to the Canadian Prime Minister’s decision to prorogue, or suspend, Parliament while he “recalibrates” the government’s strategy has been the formation of a Facebook group – Canadians Against Proroguing Parliament – that has grown in just a couple of weeks to more than 100,000 members.  100K very active, very chatty members.
A [...]

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