At a PR conference earlier this week, Paul Mitchell of the World Bank said it well: “Reputation is a darwinistic theory. You either define or be defined.” (Or worse: be ignored.)
It takes time, and effort, and outreach, and a lot of understanding to bring an organization to the point where it can define the terms [...]

I have just returned from attending the World Public Relations Conference & Festival in London. It was hosted by the U.K.’s public relations professional group, the CIPR, and they did a splendid job. More than 250 people from 34 nations attended, and it was refreshing to hear points of view from so many diverse [...]

A question clients ask quite often is in regards to sponsorships – are they worth the time and money? Sponsorships can be a great marketing tool if done correctly. The goals of the client need to be weighed to make sure a sponsorship opportunity will meet the intended goal.

A recent example is Vizada, one of [...]

Ah, what not to write . . . what not to write. There’s so much that can be said about the profession, science and art of public-relations that it’s difficult to know where to begin. Every time I turn around, I see something to write about.
This will be dangerous fun.
As one is prone to do [...]

A question clients often ask deals with hyperlinks in media releases. “Does linking to Websites with high traffic help the release gain more traction on the Web and thus more successful impressions?” The answer depends on your your idea of success…more details here…