When it comes to media training, a client can never be over prepared. However, what about the reverse? I think it is often taken for granted that reporters actually research and prepare prior to an interview. Don’t agree? Cue, sports reporter Danyelle Sargent.
Before the start of a football game, Sargent interviewed Mike Singletary, new head [...]

Did you catch Sarah Palin’s appearance on Saturday Night Live this past weekend? Were you as confused as I was?
I’m not sure what her handlers were thinking when they approved her Weekend Update skit. I’m not saying that political hopefuls shouldn’t appear on SNL. Hilary Clinton appeared earlier this year and showed that she could [...]

I attended the annual Health Work and Wellness Conference in Calgary last week and spoke on a panel discussion on the links between positive workplaces and giving back to society. Environics Communications was chosen because of our carbon neutral status that we achieved in June of this year. The audience was made up of 450 [...]

Career public relations professionals inevitably consider media interviews with a different ear and eye than regular folks. It’s no secret that we help to prepare spokespersons to help them make the most of an interview. Only a gullible person thinks that they don’t need to prepare for an encounter with a journalist. After all, good preparation [...]

My friend Jen over at Sequentia flipped me this Gartner Group teaser release about Generation V and corporate interest in establishing online communities.  The release states:
“To do business with the growing ‘Generation Virtual’ population, companies will need to provide, or connect to, social applications to attract and engage customers, gathering information about their future wants and [...]

Tina Brown has arrived fashionably late (like very late . . . like show up the next day after the party late . . .) to the online media world with this week’s launch of The Daily Beast.
I can’t decide if I love it or hate it. I love the visual presentation, which is truly [...]

Tonight’s second Presidential Debate is sure to be exciting, and the economy is certain to be a focal point once again.
I have noticed, though, the sudden preponderance of the “look” command in political discourse and pundit commentary. Barack Obama has always used the interjection, but now everyone is saying it.
“Look . . . the American [...]

I remember every professor in university stressing the importance of creating your own material. Plagiarism was not tolerated – nor should it be. With website programs like Turnitin.com, many students shudder at the thought of “borrowing” any material without proper referencing.
Owen Lippert didn’t get the memo. Asked to write a speech for Stephen Harper in [...]