Chatter about the biggest “advertising” event of the year, the Super Bowl, has started with the annual anticipation about what companies are spending how much money for 30-second spots far outstripping interest in the actual game.
The truth is, Super Bowl advertising isn’t about advertising at all; it’s about public relations. The value of investing $300,000 [...]

At last month’s Marketing Week Digital Day conference, Jeff Benjamin from Crispin Porter + Bogusky walked through an entertaining series of client success examples – spanning everything from Burger King’s Subservient Chicken to hipster VW spots. And while client budget spends were not part of the discussion, I’m sure I wasn’t the only one in [...]

For the Canadian readers among us, I am sure everyone cringed at the broadcast of Liberal Leader Stephane Dion’s taped response to the Prime Minister’s address on Wednesday evening.
It doesn’t matter what your political stripe, the video incident was a nightmare.
The promised pre-taped address was to be aired in a 30-minute window provided by the [...]

The irony of the ever-shrinking PRWeek is not lost on me. The print publication used to be a lot thicker than the 20-page issue that recently arrived in my mailbox. The venerable magazine still monitors the pulse of the industry, and the online property is rich with content, but it’s perhaps emblematic of the general state [...]