I think every woman is guilty of secret shopping at least once in their lifetime. Right now I guarantee someone reading this is planning for how they are going to cut off all the price tags on their lunchtime purchases before getting home. Confession: I am guilty of throwing out the shoe box and scrapping [...]

Last night I moderated a session for public relations professionals entitled “Make Traditional PR Methods Work for Your Online Strategy.” A crowd of maybe 40 people attended, comprising young and not-so-young, corporate and agency workers, students and well entrenched careerists. The conversation very much focused on the topic du jour, social media, and, like social [...]

I recognize the irony in this post – expressing the need for editors in an unedited forum. But with the plethora of blogs today, the need for sound editorial is clear. I’m all for people having their soapbox (heck, I’m standing on mine right now), but as a media consumer I want to read writing [...]

We conducted a survey of Ontario residents over this past weekend regarding the potential of another National Hockey League team for the region. It showed very strong support from 69 per cent of respondents for adding a new NHL franchise (males were higher at 77 per cent).
We also found that 67 per cent want the [...]