As a fan of most sports, I’ve noticed evolving trends in sponsorships, naming and branding over the last 20 years. I grew up in St. Louis and am an avid fan of the Cardinals, the greatest franchise in Major League Baseball.
Since the 1950s, the Redbirds have played at three different ballparks called “Busch Memorial Stadium.” [...]

Fashionistas, marketers and pedestrians alike are abuzz thanks the most recent Calvin Klein advertising controversy. Just when people thought jeans, t-shirts and perfume couldn’t get racier, they did.
The iconic fashion label erected a billboard this week at a major intersection in Soho that has drawn more than a few “oohs” and “aahs”. Some are calling [...]

Have you ever walked into a retail store and had the cashier say, “If you sign up for our charge card, we’ll give you 10 percent off your purchase today”? Many see the instant savings as a good deal, but find out months later that it had a negative impact on their credit score and [...]

The Ryerson Review of Journalism has an interesting story about the dying art of writing tabloid headlines – classics like the New York Post’s “Headless body in topless bar” from 1983 and inadvertently funny ones like “Grandmother of eight makes hole in one.”
Variety, the entertainment industry newspaper, has been famous for its distinctive “slanguage” headlines [...]

The June 7th installment of 60 Minutes included an exclusive two-part interview with Federal Reserve Chairman Ben Bernanke. To my surprise, it was the first formal interview with the media that Bernanke had conducted since taking over from Alan Greenspan in 2006.
Understandably, the Chair of the Fed walks on fragile ground. These days especially he [...]