With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]
Males and females communicate differently (he said as a sweeping generality). For a PR professional, if can be a shade awkward explaining to someone that someone else might be a better spokesperson on an issue mainly because he or she is of a gender better suited to the interview.
I have noticed that law enforcement has [...]
Earlier this week, Activision revealed that Smashing Pumpkins, Rush and Carlos Santana will be joining the lineup of songs featured on their fall release of Guitar Hero 5. They also announced when Vampire Weekend, The White Stripes and Bob Dylan were added to the lineup earlier this month, invariably causing many of Dylan’s early acoustic [...]
Read More...Wal-Mart’s decision to require its 100,000 suppliers to complete a new 15-question Sustainability Product Index is seismic news.
Its impact will reverberate across the global supplier and retailer ecosystem, push China to accelerate greater environmental practices and establish the framework of uniform green labeling. It also offers communication professionals a good case study on how [...]
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Andrew Berthoff