With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]
One of the by-products of the decline of advertising is the experimentation with so many other ways to reach consumers. It often seems, however, that marketers have put risk ahead of common sense, or even silliness over strategy. The result is a regular flow of campaigns that end up triggering outrage or derision, forcing an [...]
Read More...Unless you’ve been living under a rock, chances are you’ve heard the buzz about Avatar: James Cameron’s multi-million dollar film – his first since 1997’s Titanic – which is being heralded as the most expensive movie ever made. Let’s just hope for his sake he doesn’t end up with a WaterWorld on his hands (will [...]
Read More...The Washington Post; Los Angeles Times; Atlanta Journal-Constitution; CanWest, Canada’s biggest media company – pick almost any major media outlet in North America, or the world for that matter, and there have been significant cutbacks in newsrooms.
Those of us in the PR industry have lamented the loss of so many talented journalists. Some of them [...]
I think that it’s time we considered ending our relationship. If we’re honest with ourselves, I think you’ll see that things aren’t as exciting as they used to be. To be blunt, our day-to-day interaction has become somewhat stale. In the beginning the time we spent together was exciting. You always had something new to [...]
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Bruce MacLellan