I recently attended a forum on Leadership, Innovation and Sustainability hosted by Canada’s Finance Minister, Jim Flaherty, and Evergreen. The room was an invitation-only audience of company presidents and other executives who share a desire to create a more sustainable economy.
Many in the room were sustainability veterans blazing a trail for others – from Ray [...]

Green to Gold
by Daniel C. Esty & Andrew S. Winton
Yale University Press
Anyone interested in the relationship between environmental sustainability and business – and virtually everyone who dispenses advice on corporate reputation – would be wise to read Green to Gold by Daniel Esty and Andrew Winston. First published in 2006, and revised in 2009, Green [...]

It struck me in the days leading up to Veterans’/Remembrance Day how many people of all ages, ethnicities, and walks of life wear poppies as the traditional symbol of remembrance. It has been an incredibly lasting icon.
The idea of wearing a poppy (or facsimile) dates back to the end of Word War I and began [...]

There was some hubbub recently over breakfast cereal-makers’ claims that products for kids can boost health. Kellogg decided to discontinue its on-the-box statement that Rice Krispies “Now Helps Support Your Child’s Immunity,” after it added “antioxidants” to the iconic product, which, incidentally, my daughter continues to enjoy many mornings.
Lately I read that Froot Loops is [...]

One of the things I love about my job is providing clients with strong communications strategy that I feel confident will help them grow their business and advance the missions of their organization. But, like many other PR people, I’ve had times in my career when I didn’t get that opportunity; times when I (and [...]

I was recently at a hospital’s fracture clinic for a dislocated knee. I had to have my entire leg placed in a cast.
After waiting forever to speak to a specialist, he was mid-sentence with me when his assistant told him that “they” has arrived.
Appearing at the door were some suits with a camera crew. The [...]