The power of yes and no

Have you tried to say yes to everything and anything with the hope of creating more opportunities in your life? While saying yes is often associated with gaining more power – think Jim Carrey in Yes Man – the aptitude to say no, when appropriate, to teammates, friends, family and others, is an equally great skill to perfect. Synonymous to the Chinese philosophy of ying and yang, [...]

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Getting closer to your customer

I attended a Taylor Swift concert on her Fearless Tour with my daughters in Florida recently and was impressed by the way this 20-year-old country pop star connects with her audience and fans. Since that night, her six-times-platinum album, Fearless, was officially recognized as the Most Awarded Album in the history of country music.
Thanks in part [...]

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Stop the presses!

Toronto’s Mayor, David Miller – currently languishing in lame duck status after declaring he won’t run for re-election this fall — had the newsrooms buzzing recently when his office issued a cryptic media advisory calling a news conference for the next morning to announce a significant announcement.
“Live trucks should arrive well in advance to run [...]

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I believe in the power of variety

They say that the definition of insanity is doing the same thing over and over and over again, expecting a different result. The Vancouver Winter Olympics benefitted from perhaps the best media coverage in history, with major TV networks in the US (NBC) and Canada (CTV) bringing terrific live reporting, often in gloriously creative ways.
The [...]

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