The PR brand

Does it bother you as much as it does me when you hear the news media talk about something as “just a PR tactic” or deride an initiative as “simply a PR stunt“? It irks me that this profession’s well known acronym is often perceived negatively or cynically. Maybe I’m over-sensitive because I work in [...]

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Building a #1 workplace

Our team members at Environics Communications were thrilled last week with our selection as the #1 Best Workplace in Canada for 2010. The ranking of 75 companies in Canada is prepared by the Great Place to Work Institute in countries around the world and published in local media outlets such as Fortune magazine and The [...]

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