Telling stories: Part II

Last week’s excellent blog on the importance of storytelling by our colleague Lorna Freeman crystallized a thought I’ve been mulling around. Recently, I attended a golf tournament to raise funds for a great organization called motionball. motionball’s aim is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics, a global [...]

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Let these stories heal us and teach us

I’ve written about story in my blog posts before – the way in which, as a communications vehicle, it enables people to connect with one another, find commonalities, and entertain. Curling up with a book and devouring a good story is one of my favourite pastimes. I can feel connections to people I’ve never met [...]

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Public relations should start with internal communications

How many of you PR agency consultants have been in an elevator at a client’s offices and overheard a conversation between the client’s employees? It can be an excellent gauge of internal morale and whether personnel are practicing on the inside what’s being preached on the outside. I can recollect several times when employees were [...]

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