A Golden Rule CEO

A great book I recommend for CEOs and others is Four Seasons. The Story of a Business Philosophy, by Isadore Sharp.
Published in 2009, Isadore Sharp’s autobiography is the story of his life and the creation of Four Seasons Hotels (founded in 1961 in Toronto, Canada) as the world’s premier hospitality company. I am intrigued and [...]

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The PR practitioner’s expanding toolbox

Tweet ups, swarms, super swarms, mayors (but not the kind who are elected to public office) — so what is all this strange lingo? All have to do with “geo-location” tools, one of the latest crazes in social media. Geo-location was also the focus of a recent workshop hosted by the National Capital Chapter of [...]

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The truth about Generation Y

Lagging, demanding, and undedicated, are some of the terms I’ve heard and read to define Generation Y in the workplace. Countless articles are still being written about how employers should handle the different behavior of this generation. But, I really have to ask why? First, the evolution of Gen Y is old news. Second, I [...]

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The new world of Crisis Management

I attended the WebCom 2.0 Conference in Toronto last week. Among several interesting speakers was Jon Husband of Vancouver who referred to the breakdown of institutions and the dynamic flow between knowledge and authority in the Internet age.
This view ties nicely to the new approach we have been developing for how organizations respond to crisis situations. [...]

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Pedalling the last mile of marketing

Toronto is unveiling BIXI Toronto, a new bike-sharing service that will see 1,000 sturdy-looking bicycles located around the city at various public transit stations starting in spring 2011. Members in need of short-term human powered wheels simply swipe their card which releases a BIXI bike from its special dock and away they go. The bikes [...]

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