I was clearing my desktop recently and stumbled across a piece that I submitted to a marketing magazine last year for publication in their issue about “all things digital.” After a headline change and some healthy edits, the piece was published in the print issue – though ironically (for a digital topic) they never put [...]

It’s something of a cliché to joke about a Bachelor of Arts degree being of little value to a career. In my experience in public relations, nothing could be further from the truth.
To be sure, I’ve seen plenty of people without a BA who have done very well, including those with post-graduate certificates in communications [...]

Get fit, eat well, and save money top the list of annual New Year’s resolutions, and I, like many other North Americans, am back at the gym this week. While I’ve made these personal resolutions, I’ve also pinned a few professional ones.
There are two resolutions on my mind and significant to our time, that I [...]

Surely living healthily must be among the top New Year’s resolutions every January 1st, and it seems Canada’s national broadcaster Canadian Broadcasting Corporation (CBC) is taking that to heart with its massive, cross-platform initiative called Live Right Now. Live Right Now leverages all of the CBC’s formidable news assets including TV, radio and online. There [...]

So Facebook is worth $50-billion. The popularity of communicating without talking can’t be disputed, and organizations continue to take advantage of social networking as a platform to communicate with existing and prospective customers. The written word – via Facebook, Twitter, SMS, or plain old print – is an effective means to reach people. Clever online [...]