Traditional and social media: a happy marriage

I just emerged from a reunion with a fellow American University alum who is a former journalist and relatively new to the wonderful world of PR. He recently attended a day-long social media seminar, where he was advised of a few things from various experts, which I’ve cited below along with some editorial commentary (based [...]

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(Up)hold the phone

Speaking at the recent “Wired for Change” conference in New York City, former President Bill Clinton commented that during his entire eight-year presidency, he sent only two e-mails.
Can you imagine?
In a business environment where e-mail has replaced snail-mail, fax, FedEx, and even the telephone, it’s hard to remember a time when e-mail was a novelty [...]

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Even better than the real thing

News journalists are supposed to stay objective and unbiased. But have you ever noticed how often seemingly innocuous little words are used to change the tone and inflexion of a story?
I’m thinking especially of “just,” “even” and “only.”
There are more, but these little words carry a lot of power, and can substantially change the slant [...]

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Listed, but not forgotten

One of my favourite things about one year ending and another one starting are all the lists that come with it. It’s a natural human tendency – or so it seems – to want to organize and categorize people, places, and things into subject areas. Best albums of the year, top advertising ideas of the [...]

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Why every PR practitioner should attend a trade show

While you can learn a great deal about a subject matter from research and reading, there is something to be said about experiencing things first and gaining knowledge by seeing and doing.
A few weeks ago I attended the International Builders Show (IBS) in sunny Orlando, FLA, and gained some first-hand experience. Another ECI colleague and [...]

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