More than two-billion viewers from around the globe witnessed Kate Middleton become Duchess of Cambridge, providing regular folks everywhere with the opportunity to participate in the new gold standard for the fairytale wedding.
Prior to the big event—already dubbed the wedding of the century—all the necessary measures were taken: the dress, transportation to Westminster Abbey, something [...]

Mobile applications are changing the world as we know it . . . faster than the blink of an eye, it seems. I had the distinct pleasure of attending the Disruptathon Hottest Mobile Applications Competition held at Gannett headquarters in McLean, Va., on April 7, 2011. Each Disruptathon event, hosted by networking colleague Pete Erickson, [...]

The U.S. Hispanic population now exceeds 50-million, or 16.3 percent, according to the results of the 2010 U.S. Census Report. With Hispanics representing nearly 50 per cent of the country’s growth over the past 10 years, media and marketers alike are looking to capitalize on this dramatic demographic development.
The implications for PR are many. Here are [...]

These days, anyone can blog. The evolution of social media and blogging throughout the past nine or ten years in particular has taught us that much. But for companies or organizations thinking about starting a blog, the $100,000 questions PR professionals should ask them are: should you blog and, if you do, why are you [...]

I work with a number of wonderful non-profit and association clients with strong national presence and media-trained spokespeople whom we can tap for coveted interviews. The leaders of these organizations are impressive for a number of reasons: first, they can answer challenging media questions with aplomb thanks (I’d like to believe) to our media preparation [...]

I was in my early twenties when I met my first mentor. She was my director and I remember sitting with her planning a press conference for the society’s national meeting. She had a way of not just giving an assignment but instead giving me the support and guidance for me to do it on [...]