Marketing lessons from my shoes

I recently purchased new shoes online. I like to support local companies, and I always look for things distinct, so I returned to shop at John Fluevog. I don’t often buy shoes, but always enjoy checking out the unique styles – flamboyant or relatively conservative – that this Canadian shoemaker offers.
Shopping online is generally an [...]

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A branded Habitant

I was raised a Habs fan. My parents are both Montrealers and so the red, blue and white c-shaped logo was the definitive symbol of sport in our household. When we couldn’t get hockey games in English, they were watched in French (this was back when Radio-Canada still held the broadcast rights).
My father would share stories [...]

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Three cheers for chitchat

“Hi Andy . . . I’m returning your call” are often the best words that I hear all day when there is a busy reporter or editor on the other end of the phone.
A recent call I received from a technology reporter is a good example of exactly this. Opportunity rang on a Friday afternoon [...]

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