The top five things I learned while working in-house

It was not that long ago, while enjoying the utopia of the Corporate American middle-management lifestyle, that I was a client of four PR agencies. They all tell me now that I was a great client, and they miss working with me.
What they failed to realize – and what I am now in tune with [...]

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Regional expansion done right

We’re excited to have opened an Environics Communications office in San Francisco this week, fulfilling a long-term goal to be in the California market. We now operate four ECI offices (with Toronto, Washington and Montreal) and share space in Ottawa with sister company Environics Research. Our office expansion over the years has been largely successful [...]

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The ever-changing PR industry

After talking about the early years of some of my co-workers’ and professors’ careers, I realized PR used to be a different world. “You mean you actually mailed press releases to reporters . . . like, with postage?” was one of my responses. It’s not hard to tell that the industry has drastically evolved with [...]

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