In less than a month I Don’t Know How She Does It is coming to theatres. I read the book when it came out and liked it for its exaggerated but somewhat truthful look at a day in the life of a working (outside the home) mom and how she copes with that elusive “work-life [...]

I am reminded frequently how important creativity is to our success in winning and keeping clients. Just recently, a client asked us to pick up a new product category because the incumbent agency “lacked creativity.” Our dozens of industry awards over the years frequently recognize our creative thinking in addition to other aspects of our [...]

Joining the ranks of social networking giants like Facebook, Twitter and YouTube, Google unveiled its new platform, Google+ just over a month ago – and social media junkies are loving it. So, what is all the fuss about, and where do PR professionals fit in?’
Appreciated for its innovative sharing features and easy-to-use interface, Google+ is [...]

Chris Anderson, a former tech journalist and the curator of TED – a series of conferences and free online talks that centre on technology, entertainment and design (which I highly recommend if you haven’t checked them out already) – was interviewed on July 22nd on CBC Radio’s Q about how email actively devours people’s time. [...]

The debate over whether we’re about to run smack into a second internet bubble is getting lots of attention in the San Francisco Bay Area and around the country.  Signs that Bubble 2.0 is here are everywhere:  the huge valuations for social media sites like Facebook, Twitter, LinkedIn, Zynga and Groupon; the explosive growth in [...]

I’ve always had mixed feelings about Starbucks. On one hand, I can’t help but feel cynical about a company that has made buying a simple cup of coffee – surely the most egalitarian and accessible of all products – an expensive proposition that involves Italian code words and silly instructions. Whose green awnings and soft, [...]