Water gets the creative juices flowing

Want to write better, tell more interesting stories and inspire action? Water may be the answer.
After reading The Big Thirst, Charles Fishman’s fascinating book on water, I found myself marveling at how well Fishman illustrates the global health, economic and political ramifications of clean water.
He informs us that at least 1.1-billion people in the world [...]

Read More...

“What do *you* think?”

What do you think?
Four little words: What. Do. You. Think.
Accent on you.
While they are simple words, together they might be the most important words in any client-agency relationship. They are the first words in any collaborative discussion. When they’re unsaid, the discussion is invariably one-sided.
We’re fortunate at Environics Communications to have client relationships that are [...]

Read More...

The comings and goings of our people

A study was released recently by Mercer Consulting with the headline that younger workers are more likely to be thinking about changing jobs even while they express happiness with their current job. According to the US survey findings, workers age 34 and younger are more likely than their older colleagues by as much as 12 [...]

Read More...

How to turn your social media rookies into pros

A little over a month ago, I was a rookie. I had a new job with new things to do and very little clue how things worked. But on my first day I was given a check list mapping out my first week outlining who I had to meet with and what we had to [...]

Read More...