The 2012 communicator

He opens his eyes, reaches for his phone, and starts reading the headlines on his news app. Then, he checks e-mail, tweets, sends a Facebook message and makes a new connection on LinkedIn. He gets out of bed. He was a communicator in 2011. And, it’s no surprise that this was and continues to be [...]

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Review: “Womenomics”

Womenomics
By Claire Shipman and Katty Kay
HarperBusiness, 2009
256 pages
According to Womenomics, by career women Claire Shipman (Good Morning America) and Katty Kay (BBC News), there’s a “workplace revolution” going on. Women are pushing aside the “daycare dash” and 60-hour work week, but without having to compromise their seat at the table.
This is great news, but why [...]

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Lessons learned from CES

This past Monday I boarded a plane bound for fabulous Las Vegas to attend the Consumer Electronics Show (CES) on behalf of my client, the Electric Drive Transportation Association (EDTA). Not only was I excited to go to Vegas for work, but I was also eager to help EDTA promote its educational consumer brand – [...]

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Looking both ways: Consumer trends this year and last

With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]

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Talking social B2B – Face2Face

Environics Communications sponsored a very successful event a few weeks ago. The panel discussion in downtown Toronto was focused on communicating with social media on a business-to-business level. The event was especially created for those in the technology sector, and the face-to-face approach was, perhaps ironically, appreciated.
Mid-sized technology businesses seem too often to miss the [...]

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