Jan
Talking social B2B – Face2Face
Andrew Berthoff
Environics Communications sponsored a very successful event a few weeks ago. The panel discussion in downtown Toronto was focused on communicating with social media on a business-to-business level. The event was especially created for those in the technology sector, and the face-to-face approach was, perhaps ironically, appreciated.
Mid-sized technology businesses seem too often to miss the boat when it comes to harnessing the power of social media. Start-ups and enterprises more often than not do a much better job of strategically integrating social into their business as an essential tenet of the overall marketing effort.
We wanted to draw out ideas and frank thinking on the topic, hence the event. An audience of about 35 tech professionals enjoyed an hour-long discussion between four professionals with real experience in deploying social tactics in the tech space. Amrita Chandra, Sequentia Environics; Rob Maurin, Wave Accounting; Samantha Morris, Asigra and BackupHeroes.com; and Ryan Poissant, MaRS Discovery District joined me in a lively analysis of experiences with social platforms, content and planning.
We recorded the session, and following is the first excerpt, which focuses on channels. At least two more will appear in the future, so watch this and other spaces.
I personally took away many insights, and one that rang true was Amrita Chandra’s prediction that “social media” and “social networking” will one day disappear as marketing descriptors, replaced instead by “social business.” And another day in the future social will be simply an essential aspect of “business.”
Great initiative. Congrats to you, Vanessa and Chris on this!