During Andrew Berthoff's career in public relations, which began in 1991 after a five-year stint as a technology journalist, he has provided advice to dozens of organizations of every size. He has often commented on communications, and leads
Environics Communications' Technology Practice in Toronto. Since 2005, he has blogged on all things bagpiping at
Blogpipe, which is visited by more than 4,000 of the world's pipers and drummers every day. In addition to PR and piping, he closely follows the
St. Louis Cardinals and
Toronto Blue Jays. Because he was born and raised in
St. Louis, there is no question about him rooting for the Redbirds when these teams finally meet in the World Series. He also likes gizmos and gadgets,
cycling (when he's not walking, taking
the subway, or driving his
Mini Cooper S Clubman), and adores his wife, Julie, and daughter,
Annabel.