Featured Blog Post

Telling stories: Part II

Last week’s excellent blog on the importance of storytelling by our colleague Lorna Freeman crystallized a thought I’ve been mulling around. Recently, I attended a golf tournament to raise funds for a great organization called motionball. motionball’s aim is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics, a global [...]

"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed."

Edward Bernays
Institute for PR

Blogger Bios

Andrew Berthoff

During Andrew Berthoff's career in public relations, which began in 1991 after a five-year stint as a technology journalist, he has provided advice to dozens of organizations of every size. He has often commented on communications, and leads Environics Communications' Technology Practice in Toronto. Since 2005, he has blogged on all things bagpiping at Blogpipe, which is visited by more than 4,000 of the world's pipers and drummers every day. In addition to PR and piping, he closely follows the St. Louis Cardinals and Toronto Blue Jays. Because he was born and raised in St. Louis, there is no question about him rooting for the Redbirds when these teams finally meet in the World Series. He also likes gizmos and gadgets, cycling (when he's not walking, taking the subway, or driving his Mini Cooper S Clubman), and adores his wife, Julie, and daughter, Annabel.