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Looking both ways: Consumer trends this year and last

With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]

"The public is the only critic whose opinion is worth anything at all."

Mark Twain
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Blogger Bios

Andrew Berthoff

During Andrew Berthoff's career in public relations, which began in 1991 after a five-year stint as a technology journalist, he has provided advice to dozens of organizations of every size. He has often commented on communications, and leads Environics Communications' Technology Practice in Toronto. Since 2005, he has blogged on all things bagpiping at Blogpipe, which is visited by more than 4,000 of the world's pipers and drummers every day. In addition to PR and piping, he closely follows the St. Louis Cardinals and Toronto Blue Jays. Because he was born and raised in St. Louis, there is no question about him rooting for the Redbirds when these teams finally meet in the World Series. He also likes gizmos and gadgets, cycling (when he's not walking, taking the subway, or hanging out with his adorable wife, Julie, and daughter, Annabel.