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Looking both ways: Consumer trends this year and last

With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]

"61% of Canadians learned about an event they were interested in while in a car."

2003 Arbitron National In-car study
Out-of-home Marketing Association of Canada

Blogger Bios

Bruce MacLellan

Bruce MacLellan's career in public relations and public affairs extends more than 25-years and has included diverse challenges and assignments for governments and leading companies. These range from NATO meetings in Europe to environmental issues in North America as well as a bevy of corporate and product marketing assignments. A keen conservationist, he has volunteered with the Nature Conservancy, local heritage protection groups and other organizations that get him outdoors and among the trees. He likes the Toronto Maple Leafs, too. As founding President of Environics Communications, the firm has grown revenue steadily since inception and added related businesses, but also builds a strong social and environmental bottom-line, becoming carbon neutral in 2008.