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Karen Addis
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Looking both ways: Consumer trends this year and last
With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]
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"93% of Internet users 40 and older read an article about a website in a print newspaper or magazine and later visited the site."
source: JWT BOOM/ThirdAge "Boomers, Healthcare and Interactive Media" study
source: JWT BOOM/ThirdAge "Boomers, Healthcare and Interactive Media" study