Featured Blog Post

Email communications – friend or foe?

Can you imagine functioning in your role as a communicator without email? Impossible. We have become fully dependent upon the tool. Sure, we may complain about the number of emails we receive, but at the same time, we can easily rhyme off the advantages of having email in our lives. For example:
Simple communication with a [...]

"Although adult consumers in the US use the Internet to research and discover new products, it is usually not the key factor in final purchasing decisions."

source: The Pew Internet & American Life Project's newly released "The Internet and Consumer Choice" study.

Blogger Bios

Karen Addis

Karen Addis has more than 20 years of public relations and marketing expertise with associations and nonprofit organizations, having worked both in-house as well as for PR agencies. At Environics Communications, Karen provides strategic counsel and oversight for a variety of association and nonprofit clients and also leads new business development for the agency’s U.S. operations. When she’s not working, Karen loves traveling, playing Frisbee with her nearly toothless Border Collie, Jake, and her wild Yellow Lab, Zoe, and attempting to master the art of yoga.