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Looking both ways: Consumer trends this year and last

With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]

"61% of Canadians learned about an event they were interested in while in a car."

2003 Arbitron National In-car study
Out-of-home Marketing Association of Canada

Blogger Bios

Kristen Marano

Kristen Marano is a consultant on the Corporate & Finance practice at Environics Communications' Toronto office. She first started blogging about her experiences as an Account Coordinator on the Technology practice. After graduating from the Humber College Public Relations program in 2008, Kristen moved from her small-town to the heart of the city. Ask Kristen anything about tea, and she'll likely be able to tell you. The Tragically Hip is her favourite band, and she's an avid reader.