Last month, Environics Communications’ Health Sciences Practice and Business Wire co-hosted a media panel discussion with leading health care reporters at top-tier print and broadcast media outlets. More than 50 PR professionals gathered at the National Association for Broadcasters in Washington, D.C., for our first-ever “Coffee and Conversation: An up close and personal discussion with [...]

With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]

The world is still mourning the passing of Steve Jobs, the former leader of Apple Inc., especially communication professionals and technophiles who anxiously await the newest creations in technology that will advance our personal and business lives in both epic and subtle ways.
As a former Business Manager at Apple, Steve’s passing marks the loss of [...]

I am reminded frequently how important creativity is to our success in winning and keeping clients. Just recently, a client asked us to pick up a new product category because the incumbent agency “lacked creativity.” Our dozens of industry awards over the years frequently recognize our creative thinking in addition to other aspects of our [...]

The debate over whether we’re about to run smack into a second internet bubble is getting lots of attention in the San Francisco Bay Area and around the country.  Signs that Bubble 2.0 is here are everywhere:  the huge valuations for social media sites like Facebook, Twitter, LinkedIn, Zynga and Groupon; the explosive growth in [...]

I recently purchased new shoes online. I like to support local companies, and I always look for things distinct, so I returned to shop at John Fluevog. I don’t often buy shoes, but always enjoy checking out the unique styles – flamboyant or relatively conservative – that this Canadian shoemaker offers.
Shopping online is generally an [...]

I was raised a Habs fan. My parents are both Montrealers and so the red, blue and white c-shaped logo was the definitive symbol of sport in our household. When we couldn’t get hockey games in English, they were watched in French (this was back when Radio-Canada still held the broadcast rights).
My father would share stories [...]

The U.S. Hispanic population now exceeds 50-million, or 16.3 percent, according to the results of the 2010 U.S. Census Report. With Hispanics representing nearly 50 per cent of the country’s growth over the past 10 years, media and marketers alike are looking to capitalize on this dramatic demographic development.
The implications for PR are many. Here are [...]

Our recent support for clients facing issues or potential crises has included a new dimension of communications best practices – the real-time monitoring of conversations in social media channels. Without this proper social media monitoring, it would be flying blind to attempt true crisis management.
Early in my career, I had the good fortune to work [...]

One wonders today what the biggest news is and will be: the iPad 2 or the presence/absence of Steve Jobs. Leading up to Apple’s event, there seems so be more media attention on the latter.
There is ongoing debate as to whether CEOs should or shouldn’t become part of their company’s brand.
Richard Branson aligns himself with [...]