Converting information assets into digital engagement (and news)

At last month’s Marketing Week Digital Day conference, Jeff Benjamin from Crispin Porter + Bogusky walked through an entertaining series of client success examples - spanning everything from Burger King’s Subservient Chicken to hipster VW spots. And while client budget spends were not part of the discussion, I’m sure I wasn’t the only one in [...]

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Post-election: What do we talk about now?

The votes are in and Senator Barack Obama is the U.S. President-elect. Many are thrilled, many are disappointed, and many wonder what we’ll talk about now.
Earlier this week, the women of The View brought up that question, wondering what will fill the show’s daily (and often heated) Hot Topics segment - as well as the [...]

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The importance of buy-in

I’m a big fan of the TV show Mad Men. There are many things I love about it, not the least of which is the view/commentary of the 1960s version our sibling industry, advertising. Interestingly enough, one scene from this week’s episode showcased something we public relations people often run in to - the need [...]

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