Last month, Environics Communications’ Health Sciences Practice and Business Wire co-hosted a media panel discussion with leading health care reporters at top-tier print and broadcast media outlets. More than 50 PR professionals gathered at the National Association for Broadcasters in Washington, D.C., for our first-ever “Coffee and Conversation: An up close and personal discussion with [...]

Communications is an industry that’s constantly evolving. In the past decade we’ve experienced a sea change in how we talk to each other, how brands interact with customers and how the media communicates with everyone. With all of this change, communications as a profession has also evolved, opening up new strategies, tactics and possibilities we [...]

This past Monday I boarded a plane bound for fabulous Las Vegas to attend the Consumer Electronics Show (CES) on behalf of my client, the Electric Drive Transportation Association (EDTA). Not only was I excited to go to Vegas for work, but I was also eager to help EDTA promote its educational consumer brand – [...]

Environics Communications sponsored a very successful event a few weeks ago. The panel discussion in downtown Toronto was focused on communicating with social media on a business-to-business level. The event was especially created for those in the technology sector, and the face-to-face approach was, perhaps ironically, appreciated.
Mid-sized technology businesses seem too often to miss the [...]

I am very proud of the numerous long-term client relationships we have at Environics Communications. Considering it has been less than 18 years since we opened our doors, we have several clients with 10-years-plus relationships. In most of these cases, one of the original Environics people who pitched and won the account is still involved [...]

A study was released recently by Mercer Consulting with the headline that younger workers are more likely to be thinking about changing jobs even while they express happiness with their current job. According to the US survey findings, workers age 34 and younger are more likely than their older colleagues by as much as 12 [...]

We’re excited to have opened an Environics Communications office in San Francisco this week, fulfilling a long-term goal to be in the California market. We now operate four ECI offices (with Toronto, Washington and Montreal) and share space in Ottawa with sister company Environics Research. Our office expansion over the years has been largely successful [...]

So Facebook is worth $50-billion. The popularity of communicating without talking can’t be disputed, and organizations continue to take advantage of social networking as a platform to communicate with existing and prospective customers. The written word – via Facebook, Twitter, SMS, or plain old print – is an effective means to reach people. Clever online [...]

There are many reasons why it’s good to be a woman in 2010. Not all of my female predecessors had the right to vote, access to higher education or, dare I say, the respect that male colleagues, friends and family members give my ideas, thoughts, and opinions.
Watching one episode of Mad Men is a harsh [...]

Last week’s excellent blog on the importance of storytelling by our colleague Lorna Freeman crystallized a thought I’ve been mulling around. Recently, I attended a golf tournament to raise funds for a great organization called motionball. motionball’s aim is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics, a global [...]