This past Monday I boarded a plane bound for fabulous Las Vegas to attend the Consumer Electronics Show (CES) on behalf of my client, the Electric Drive Transportation Association (EDTA). Not only was I excited to go to Vegas for work, but I was also eager to help EDTA promote its educational consumer brand – [...]

Want to write better, tell more interesting stories and inspire action? Water may be the answer.
After reading The Big Thirst, Charles Fishman’s fascinating book on water, I found myself marveling at how well Fishman illustrates the global health, economic and political ramifications of clean water.
He informs us that at least 1.1-billion people in the world [...]

One of my favourite things about one year ending and another one starting are all the lists that come with it. It’s a natural human tendency – or so it seems – to want to organize and categorize people, places, and things into subject areas. Best albums of the year, top advertising ideas of the [...]

Call me old-fashioned. I start my morning at home with the Washington Post spread across my kitchen counter. I start with the front section and go page-by-page, headline-by-headline and article-by-article. I carefully look at the editorials, the letters to the editor and the op-ed articles.
While I’m working through the front, Metro, Style and Sports sections, [...]

It took decades of scientific study for a consensus that climate change caused by humans is threatening life as we know it. Now, climate change skeptics are effectively questioning the credibility of this consensus by finding fault with a report by the U.N.-sponsored Intergovernmental Panel on Climate Change (IPCC). The IPCC must respond more proactively [...]

I recently attended a forum on Leadership, Innovation and Sustainability hosted by Canada’s Finance Minister, Jim Flaherty, and Evergreen. The room was an invitation-only audience of company presidents and other executives who share a desire to create a more sustainable economy.
Many in the room were sustainability veterans blazing a trail for others – from Ray [...]

Green to Gold
by Daniel C. Esty & Andrew S. Winton
Yale University Press
Anyone interested in the relationship between environmental sustainability and business – and virtually everyone who dispenses advice on corporate reputation – would be wise to read Green to Gold by Daniel Esty and Andrew Winston. First published in 2006, and revised in 2009, Green [...]

The countdown to Copenhagen and the start of the U.N. Climate Change Conference have proponents and opponents unleashing an array of communication activities hoping to shape the outcome of these negotiations
As the campaign unfolds in these final weeks, what can we learn from these communication strategies and tactics? What will be the outcome?
It is one [...]

Wal-Mart’s decision to require its 100,000 suppliers to complete a new 15-question Sustainability Product Index is seismic news.  
Its impact will reverberate across the global supplier and retailer ecosystem, push China to accelerate greater environmental practices and establish the framework of uniform green labeling.  It also offers communication professionals a good case study on how [...]

Yesterday was Earth Day, but I’m sure you know that if you live on, well, Earth.
If you work in public relations, there’s a reasonable chance you or a colleague was promoting a “green” product, service or initiative of some kind on Earth Day. And if you’re a journalist, there’s a reasonable chance you were adding [...]