Can you imagine functioning in your role as a communicator without email? Impossible. We have become fully dependent upon the tool. Sure, we may complain about the number of emails we receive, but at the same time, we can easily rhyme off the advantages of having email in our lives. For example:
Simple communication with a [...]

Did this title grab your attention? Put a fire in your belly? Does it make you want to scroll down to the comments section (immediately below this post) and vehemently voice your displeasure? You could call me names – maybe even ones that start with the letter ‘s’ – or write comments like: “Lorna, the [...]

In all the noise and commotion of the recent Susan G. Komen debacle, it was not difficult to point out what Komen did wrong.
Within the scandal, something was done so very, very right, that it went almost unnoticed. What Planned Parenthood did, and did not do, in communicating with media and followers of the [...]

I recently read a great book on Abraham Lincoln and it was an excellent illustration of the skills required by leaders in building senior teams for multi-faceted organizations. President Lincoln has been studied in great depth and in this book, Team of Rivals, Doris Kearns Goodwin tells how Lincoln built his first Cabinet in 1861 [...]

I am very proud of the numerous long-term client relationships we have at Environics Communications. Considering it has been less than 18 years since we opened our doors, we have several clients with 10-years-plus relationships. In most of these cases, one of the original Environics people who pitched and won the account is still involved [...]

Want to write better, tell more interesting stories and inspire action? Water may be the answer.
After reading The Big Thirst, Charles Fishman’s fascinating book on water, I found myself marveling at how well Fishman illustrates the global health, economic and political ramifications of clean water.
He informs us that at least 1.1-billion people in the world [...]

What do you think?
Four little words: What. Do. You. Think.
Accent on you.
While they are simple words, together they might be the most important words in any client-agency relationship. They are the first words in any collaborative discussion. When they’re unsaid, the discussion is invariably one-sided.
We’re fortunate at Environics Communications to have client relationships that are [...]

A study was released recently by Mercer Consulting with the headline that younger workers are more likely to be thinking about changing jobs even while they express happiness with their current job. According to the US survey findings, workers age 34 and younger are more likely than their older colleagues by as much as 12 [...]

News journalists are supposed to stay objective and unbiased. But have you ever noticed how often seemingly innocuous little words are used to change the tone and inflexion of a story?
I’m thinking especially of “just,” “even” and “only.”
There are more, but these little words carry a lot of power, and can substantially change the slant [...]

Surely living healthily must be among the top New Year’s resolutions every January 1st, and it seems Canada’s national broadcaster Canadian Broadcasting Corporation (CBC) is taking that to heart with its massive, cross-platform initiative called Live Right Now. Live Right Now leverages all of the CBC’s formidable news assets including TV, radio and online. There [...]