Can you imagine functioning in your role as a communicator without email? Impossible. We have become fully dependent upon the tool. Sure, we may complain about the number of emails we receive, but at the same time, we can easily rhyme off the advantages of having email in our lives. For example:
Simple communication with a [...]

Did this title grab your attention? Put a fire in your belly? Does it make you want to scroll down to the comments section (immediately below this post) and vehemently voice your displeasure? You could call me names – maybe even ones that start with the letter ‘s’ – or write comments like: “Lorna, the [...]

As public relations professionals, we like to consider ourselves masters of language. Communication is our bread and butter and the written word is often our choice method of connecting with an audience. From news releases, to speeches, to blog posts, storytelling is among our greatest strengths. But what about story-showing?
I recently watched an interesting TED [...]

He opens his eyes, reaches for his phone, and starts reading the headlines on his news app. Then, he checks e-mail, tweets, sends a Facebook message and makes a new connection on LinkedIn. He gets out of bed. He was a communicator in 2011. And, it’s no surprise that this was and continues to be [...]

With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]

Environics Communications sponsored a very successful event a few weeks ago. The panel discussion in downtown Toronto was focused on communicating with social media on a business-to-business level. The event was especially created for those in the technology sector, and the face-to-face approach was, perhaps ironically, appreciated.
Mid-sized technology businesses seem too often to miss the [...]

The world is still mourning the passing of Steve Jobs, the former leader of Apple Inc., especially communication professionals and technophiles who anxiously await the newest creations in technology that will advance our personal and business lives in both epic and subtle ways.
As a former Business Manager at Apple, Steve’s passing marks the loss of [...]

Unless you’ve been living under a rock for the past few months – and no disrespect intended to rock dwellers – you’ve likely heard about the Occupy Movement. What started as a single demonstration on Wall Street in September is now a worldwide story. Citizens in 1500 cities around the globe have either witnessed, participated [...]

What do you think?
Four little words: What. Do. You. Think.
Accent on you.
While they are simple words, together they might be the most important words in any client-agency relationship. They are the first words in any collaborative discussion. When they’re unsaid, the discussion is invariably one-sided.
We’re fortunate at Environics Communications to have client relationships that are [...]

A study was released recently by Mercer Consulting with the headline that younger workers are more likely to be thinking about changing jobs even while they express happiness with their current job. According to the US survey findings, workers age 34 and younger are more likely than their older colleagues by as much as 12 [...]