Talking social B2B – Face2Face

Environics Communications sponsored a very successful event a few weeks ago. The panel discussion in downtown Toronto was focused on communicating with social media on a business-to-business level. The event was especially created for those in the technology sector, and the face-to-face approach was, perhaps ironically, appreciated.
Mid-sized technology businesses seem too often to miss the [...]

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Dear Occupant:

Unless you’ve been living under a rock for the past few months – and no disrespect intended to rock dwellers – you’ve likely heard about the Occupy Movement. What started as a single demonstration on Wall Street in September is now a worldwide story. Citizens in 1500 cities around the globe have either witnessed, participated [...]

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“What do *you* think?”

What do you think?
Four little words: What. Do. You. Think.
Accent on you.
While they are simple words, together they might be the most important words in any client-agency relationship. They are the first words in any collaborative discussion. When they’re unsaid, the discussion is invariably one-sided.
We’re fortunate at Environics Communications to have client relationships that are [...]

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Address needs, not noise

When my colleague Corrinne and I were asked to make a digital overview presentation at a recent financial services client planning session, I’ll freely admit that at first I was a little concerned. Why? My financial advisor would be the first to tell you that I’m no genius when it comes to investment planning, and [...]

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Communicators: a change, would do you good

There’s an old adage that when change happens, not one but three things happen simultaneously. My life is an epitome of this type of change. Change seems to embody me like the bud and fall of a leaf from spring to winter. While change can be scary, I always look for bits of information from [...]

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