Last month, Environics Communications’ Health Sciences Practice and Business Wire co-hosted a media panel discussion with leading health care reporters at top-tier print and broadcast media outlets. More than 50 PR professionals gathered at the National Association for Broadcasters in Washington, D.C., for our first-ever “Coffee and Conversation: An up close and personal discussion with [...]

Oliver’s Twist
Published by Viking Canada
352 pages
Oliver’s Twist, the recently published autobiography by CTV News chief parliamentary correspondent, Craig Oliver, pans an extraordinary professional and personal life. Raised on the remote northern shores of British Columbia by divorced alcoholic parents, Oliver unexpectedly lands a summer job with the local CBC Prince Rupert Radio and the rest [...]

In all the noise and commotion of the recent Susan G. Komen debacle, it was not difficult to point out what Komen did wrong.
Within the scandal, something was done so very, very right, that it went almost unnoticed. What Planned Parenthood did, and did not do, in communicating with media and followers of the [...]

Environics Communications sponsored a very successful event a few weeks ago. The panel discussion in downtown Toronto was focused on communicating with social media on a business-to-business level. The event was especially created for those in the technology sector, and the face-to-face approach was, perhaps ironically, appreciated.
Mid-sized technology businesses seem too often to miss the [...]

I am very proud of the numerous long-term client relationships we have at Environics Communications. Considering it has been less than 18 years since we opened our doors, we have several clients with 10-years-plus relationships. In most of these cases, one of the original Environics people who pitched and won the account is still involved [...]

What do you think?
Four little words: What. Do. You. Think.
Accent on you.
While they are simple words, together they might be the most important words in any client-agency relationship. They are the first words in any collaborative discussion. When they’re unsaid, the discussion is invariably one-sided.
We’re fortunate at Environics Communications to have client relationships that are [...]

I keep an eye on what’s going on in government as every PR person should, but I’ll admit I’ve never been a political junkie. What I am, however, is a key message junkie. And these days I’m getting a great fix.
Here in Canada, signals are that the government will be brought down by a vote [...]

Okay, so I haven’t seen every movie ever made, but, of the many that I have seen, these are my top five in terms of public relations value:
1. The Queen (2006) – The story in this Best Picture nominee isn’t the British royal family versus Tony Blair, it’s open, modern public relations versus dunderheaded old-world [...]

Toronto’s Mayor, David Miller – currently languishing in lame duck status after declaring he won’t run for re-election this fall — had the newsrooms buzzing recently when his office issued a cryptic media advisory calling a news conference for the next morning to announce a significant announcement.
“Live trucks should arrive well in advance to run [...]

It took decades of scientific study for a consensus that climate change caused by humans is threatening life as we know it. Now, climate change skeptics are effectively questioning the credibility of this consensus by finding fault with a report by the U.N.-sponsored Intergovernmental Panel on Climate Change (IPCC). The IPCC must respond more proactively [...]