Last month, Environics Communications’ Health Sciences Practice and Business Wire co-hosted a media panel discussion with leading health care reporters at top-tier print and broadcast media outlets. More than 50 PR professionals gathered at the National Association for Broadcasters in Washington, D.C., for our first-ever “Coffee and Conversation: An up close and personal discussion with [...]

Environics Communications sponsored a very successful event a few weeks ago. The panel discussion in downtown Toronto was focused on communicating with social media on a business-to-business level. The event was especially created for those in the technology sector, and the face-to-face approach was, perhaps ironically, appreciated.
Mid-sized technology businesses seem too often to miss the [...]

The Cluetrain Manifesto
Tenth anniversary edition
By Rick Levine, Christopher Locke, Doc Searls and David Weinberger
Published by Basic Books, 2009 (first published 2000)
224 pages
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter – and getting [...]

Until recently I was one of those rare individuals who have spent my entire career in the nonprofit realm. A few weeks ago I made the foray into the for-profit world by joining a communications agency.
It’s a transition I have been enjoying because I am learning new things and realizing that nonprofits and companies have [...]

I am reminded frequently how important creativity is to our success in winning and keeping clients. Just recently, a client asked us to pick up a new product category because the incumbent agency “lacked creativity.” Our dozens of industry awards over the years frequently recognize our creative thinking in addition to other aspects of our [...]

The debate over whether we’re about to run smack into a second internet bubble is getting lots of attention in the San Francisco Bay Area and around the country.  Signs that Bubble 2.0 is here are everywhere:  the huge valuations for social media sites like Facebook, Twitter, LinkedIn, Zynga and Groupon; the explosive growth in [...]

I’ve always had mixed feelings about Starbucks. On one hand, I can’t help but feel cynical about a company that has made buying a simple cup of coffee – surely the most egalitarian and accessible of all products – an expensive proposition that involves Italian code words and silly instructions. Whose green awnings and soft, [...]

We’re excited to have opened an Environics Communications office in San Francisco this week, fulfilling a long-term goal to be in the California market. We now operate four ECI offices (with Toronto, Washington and Montreal) and share space in Ottawa with sister company Environics Research. Our office expansion over the years has been largely successful [...]

After talking about the early years of some of my co-workers’ and professors’ careers, I realized PR used to be a different world. “You mean you actually mailed press releases to reporters . . . like, with postage?” was one of my responses. It’s not hard to tell that the industry has drastically evolved with [...]

I was raised a Habs fan. My parents are both Montrealers and so the red, blue and white c-shaped logo was the definitive symbol of sport in our household. When we couldn’t get hockey games in English, they were watched in French (this was back when Radio-Canada still held the broadcast rights).
My father would share stories [...]