Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"A survey of millennials ages 16 to 27 found that they are not only demanding rich media on their own terms, but are influencing technology purchase decisions for the whole family."
Motorola survey of millennials
While on the subway this morning, I noticed an interesting print advertisement on my train. The ad features a photograph of a magazine, opened to a page bearing the title “hot trends” (or something of the like). The page is intended to look like an editorial piece that coincidentally features two of the “hottest” items [...]
Read More...A few weeks ago I noticed a half-page ad in a print newspaper placed by a public relations agency. The ad touted the PR industry awards that the agency recently won.
I swooned.
The irony of advertising agencies going after awards has been discussed many times before. The marketing value of winning industry awards is mainly in [...]
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Lorna Freeman