Last week’s excellent blog on the importance of storytelling by our colleague Lorna Freeman crystallized a thought I’ve been mulling around. Recently, I attended a golf tournament to raise funds for a great organization called motionball. motionball’s aim is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics, a global [...]
As a fan of most sports, I’ve noticed evolving trends in sponsorships, naming and branding over the last 20 years. I grew up in St. Louis and am an avid fan of the Cardinals, the greatest franchise in Major League Baseball.
Since the 1950s, the Redbirds have played at three different ballparks called “Busch Memorial Stadium.” [...]
News of Steve Jobs’s leave-of-absence from Apple is a blow to the company, but it needn’t have been such a massive challenge. It’s never a good idea to have a single person, no matter how tempting it might be to do so, to embody a company.
Since 1997, Jobs has done a tremendous job of turning [...]
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Andrew Berthoff