Can you imagine functioning in your role as a communicator without email? Impossible. We have become fully dependent upon the tool. Sure, we may complain about the number of emails we receive, but at the same time, we can easily rhyme off the advantages of having email in our lives. For example:
Simple communication with a [...]
What you don’t know is more interesting than what you know. It’s a fundamental tenet of the news business. Read any reputable (or disreputable, for that matter) news outlet and at least half of the stories will be about not what happened, but what might happen.
Apple understands this. Like perhaps no other company in history, [...]
Chatter about the biggest “advertising” event of the year, the Super Bowl, has started with the annual anticipation about what companies are spending how much money for 30-second spots far outstripping interest in the actual game.
The truth is, Super Bowl advertising isn’t about advertising at all; it’s about public relations. The value of investing $300,000 [...]
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Andrew Berthoff