Wal-Mart’s decision to require its 100,000 suppliers to complete a new 15-question Sustainability Product Index is seismic news.  
Its impact will reverberate across the global supplier and retailer ecosystem, push China to accelerate greater environmental practices and establish the framework of uniform green labeling.  It also offers communication professionals a good case study on how [...]

As China continues to take a rightful old arse kicking in the news these days leading up to the Olympics, it has been interesting as a communicator to watch how Beijing officials attempt to manage not only hostile protestors, but also resulting media coverage. From doping issues to human rights violations to tarnished torch relays [...]