Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"The younger the user, the more likely he or she is to read or keep a blog at least once a week."
Deloitte & Touche study
We PR people put a lot of stock in headlines. A headline is weighted heavily in terms of the overall “value” that an article might have. Readers read the headline first, and it’s generally the headline that will make them decide whether or not to read the text.
I know that I’m like just about everyone [...]
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Andrew Berthoff