Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed."
Edward Bernays
Institute for PR
Every day, I’m puzzled by the number of people I see checking mobile email in the darndest of places – during meetings, mid-conversation on a pub patio, etc.
Even worse is where you see people’s thumbs hard at work sending a message. As they enter an elevator (presumably minutes, if not seconds, from plunking themselves [...]
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Steve Acken