A new family member at Environics

We announced today that the four-year-old social media analysis firm, Exvisu, is joining the Environics family to become Nexalogy Environics Inc. The partners, Claude, Michael and Eric, will all be staying and we welcome them as our new colleagues.
Nexalogy Environics offers a diverse range of intelligence services based on data taken from various social media [...]

Read More...

Go green and save green

With all the events going on worldwide to celebrate Earth Day, it got me thinking about the fate of environmental awareness in the face of global economic woes – and the potential role of communications professionals in determining that fate.
Today, it is easier than ever to “go green.” Grocery store shelves are filled with eco-friendly [...]

Read More...

Circle of irony

The irony of the ever-shrinking PRWeek is not lost on me. The print publication used to be a lot thicker than the 20-page issue that recently arrived in my mailbox. The venerable magazine still monitors the pulse of the industry, and the online property is rich with content, but it’s perhaps emblematic of the general state [...]

Read More...