Can you imagine functioning in your role as a communicator without email? Impossible. We have become fully dependent upon the tool. Sure, we may complain about the number of emails we receive, but at the same time, we can easily rhyme off the advantages of having email in our lives. For example:
Simple communication with a [...]

I attended the Art of Leadership Conference awhile back, but much of what was discussed by Tom Rath, author of the best seller Strengths Finder 2.0 and head of Gallup, has grown on me over time. He championed the importance of focusing on your and team members’ strengths (or developing strengths), not weaknesses.
Admittedly Strengths Finder [...]

As public relations professionals, we like to consider ourselves masters of language. Communication is our bread and butter and the written word is often our choice method of connecting with an audience. From news releases, to speeches, to blog posts, storytelling is among our greatest strengths. But what about story-showing?
I recently watched an interesting TED [...]

I have recently watched with more than casual interest the public relations controversies swirling around News Corporation and, most recently, the Susan G. Komen Foundation. I have former colleagues, now friends, in the top communications jobs at both organizations and have been astonished to hear how similarly the situations evolved. Both scenarios were not dissimilar [...]

He opens his eyes, reaches for his phone, and starts reading the headlines on his news app. Then, he checks e-mail, tweets, sends a Facebook message and makes a new connection on LinkedIn. He gets out of bed. He was a communicator in 2011. And, it’s no surprise that this was and continues to be [...]

With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]

Environics Communications sponsored a very successful event a few weeks ago. The panel discussion in downtown Toronto was focused on communicating with social media on a business-to-business level. The event was especially created for those in the technology sector, and the face-to-face approach was, perhaps ironically, appreciated.
Mid-sized technology businesses seem too often to miss the [...]

I am very proud of the numerous long-term client relationships we have at Environics Communications. Considering it has been less than 18 years since we opened our doors, we have several clients with 10-years-plus relationships. In most of these cases, one of the original Environics people who pitched and won the account is still involved [...]

What do you think?
Four little words: What. Do. You. Think.
Accent on you.
While they are simple words, together they might be the most important words in any client-agency relationship. They are the first words in any collaborative discussion. When they’re unsaid, the discussion is invariably one-sided.
We’re fortunate at Environics Communications to have client relationships that are [...]

A study was released recently by Mercer Consulting with the headline that younger workers are more likely to be thinking about changing jobs even while they express happiness with their current job. According to the US survey findings, workers age 34 and younger are more likely than their older colleagues by as much as 12 [...]