CBC trims the fat

Surely living healthily must be among the top New Year’s resolutions every January 1st, and it seems Canada’s national broadcaster Canadian Broadcasting Corporation (CBC) is taking that to heart with its massive, cross-platform initiative called Live Right Now. Live Right Now leverages all of the CBC’s formidable news assets including TV, radio and online. There [...]

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Should “PR” be a verb?

A grew up watching / suffering through Andy Rooney’s “A Few Minutes With . . .” on 60 Minutes so . . . have you ever noticed that some public relations people (usually in the UK) use “PR” as a verb or a gerund?
 
“Let’s PR this,” they’ll say, or, “That was a good job of PRing [...]

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