Pictures and photographs have always been a powerful way to tell a story and convey a message. Throughout history there are several images that we associate with events, such as the famous World War II kiss in Times Square or the firefighters raising the American flag at Ground Zero after 9-11, to name a few.
But [...]

He opens his eyes, reaches for his phone, and starts reading the headlines on his news app. Then, he checks e-mail, tweets, sends a Facebook message and makes a new connection on LinkedIn. He gets out of bed. He was a communicator in 2011. And, it’s no surprise that this was and continues to be [...]

Joining the ranks of social networking giants like Facebook, Twitter and YouTube, Google unveiled its new platform, Google+ just over a month ago – and social media junkies are loving it. So, what is all the fuss about, and where do PR professionals fit in?’
Appreciated for its innovative sharing features and easy-to-use interface, Google+ is [...]

The debate over whether we’re about to run smack into a second internet bubble is getting lots of attention in the San Francisco Bay Area and around the country.  Signs that Bubble 2.0 is here are everywhere:  the huge valuations for social media sites like Facebook, Twitter, LinkedIn, Zynga and Groupon; the explosive growth in [...]

After talking about the early years of some of my co-workers’ and professors’ careers, I realized PR used to be a different world. “You mean you actually mailed press releases to reporters . . . like, with postage?” was one of my responses. It’s not hard to tell that the industry has drastically evolved with [...]

More than two-billion viewers from around the globe witnessed Kate Middleton become Duchess of Cambridge, providing regular folks everywhere with the opportunity to participate in the new gold standard for the fairytale wedding.
Prior to the big event—already dubbed the wedding of the century—all the necessary measures were taken: the dress, transportation to Westminster Abbey, something [...]

I just emerged from a reunion with a fellow American University alum who is a former journalist and relatively new to the wonderful world of PR. He recently attended a day-long social media seminar, where he was advised of a few things from various experts, which I’ve cited below along with some editorial commentary (based [...]

Surely living healthily must be among the top New Year’s resolutions every January 1st, and it seems Canada’s national broadcaster Canadian Broadcasting Corporation (CBC) is taking that to heart with its massive, cross-platform initiative called Live Right Now. Live Right Now leverages all of the CBC’s formidable news assets including TV, radio and online. There [...]

So Facebook is worth $50-billion. The popularity of communicating without talking can’t be disputed, and organizations continue to take advantage of social networking as a platform to communicate with existing and prospective customers. The written word – via Facebook, Twitter, SMS, or plain old print – is an effective means to reach people. Clever online [...]

I rarely make formal New Year’s resolutions, but I’m planning to commit to a few new ones this year – all of which centre around social networking. Of these, one is driven by personal interests, the second is simply a smart business practice and the third straddles the personal and professional fence.
#1 – I’ll be [...]