Many public relations professionals will have been following Canada’s Maple Leaf Foods crisis since the story of listeria-tainted packaged meats possibly contributing to the deaths of at least 20 people first hit in August. The company’s CEO, Michael McCain, from the point that the story was linked with Maple Leaf, was unusually and, some would [...]
"Only 12% of music purchasers surveyed said that online information had a major impact on their decision."
The Pew Internet & American Life Project's newly released "The Internet and Consumer Choice" study
A question clients ask quite often is in regards to sponsorships – are they worth the time and money? Sponsorships can be a great marketing tool if done correctly. The goals of the client need to be weighed to make sure a sponsorship opportunity will meet the intended goal.
A recent example is Vizada, one of [...]
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Jason Crawford