With the New Year comes all manner of “year in review” lists, articles and coverage across the media spectrum. Some of these will simply summarize the previous year’s highlights, while others will take a more nuanced and critical approach, attempting to learn from the year past and consider the lesson’s we can all take forward.
Amongst [...]
Chatter about the biggest “advertising” event of the year, the Super Bowl, has started with the annual anticipation about what companies are spending how much money for 30-second spots far outstripping interest in the actual game.
The truth is, Super Bowl advertising isn’t about advertising at all; it’s about public relations. The value of investing $300,000 [...]
Several months ago I had the pleasure of hearing a presentation by Dave Power. You may know him better as JD Power, the founder of the customer satisfaction, service and product rating company. Dave is passing the leadership torch in his firm now, but he has an amazing depth of experience in the business of [...]
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Andrew Berthoff