A+ for Google+

Joining the ranks of social networking giants like Facebook, Twitter and YouTube, Google unveiled its new platform, Google+ just over a month ago – and social media junkies are loving it. So, what is all the fuss about, and where do PR professionals fit in?’
Appreciated for its innovative sharing features and easy-to-use interface, Google+ is [...]

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The new world of Crisis Management

I attended the WebCom 2.0 Conference in Toronto last week. Among several interesting speakers was Jon Husband of Vancouver who referred to the breakdown of institutions and the dynamic flow between knowledge and authority in the Internet age.
This view ties nicely to the new approach we have been developing for how organizations respond to crisis situations. [...]

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The now is digital (forget the future)

Last week I attended the Marketing Week conference’s Digital Day, during which an array of innovative new media speakers made one fact abundantly clear: that if communications professionals don’t get with the digital program, we’ll be yesterday’s news before we know it.
By the end of the day my brain ached.  Not because of the complexity [...]

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