Last week’s excellent blog on the importance of storytelling by our colleague Lorna Freeman crystallized a thought I’ve been mulling around. Recently, I attended a golf tournament to raise funds for a great organization called motionball. motionball’s aim is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics, a global [...]
The Ryerson Review of Journalism has an interesting story about the dying art of writing tabloid headlines – classics like the New York Post’s “Headless body in topless bar” from 1983 and inadvertently funny ones like “Grandmother of eight makes hole in one.”
Variety, the entertainment industry newspaper, has been famous for its distinctive “slanguage” headlines [...]
Last week I attended the Marketing Week conference’s Digital Day, during which an array of innovative new media speakers made one fact abundantly clear: that if communications professionals don’t get with the digital program, we’ll be yesterday’s news before we know it.
By the end of the day my brain ached. Not because of the complexity [...]
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Nancy Evans