We announced today that the four-year-old social media analysis firm, Exvisu, is joining the Environics family to become Nexalogy Environics Inc. The partners, Claude, Michael and Eric, will all be staying and we welcome them as our new colleagues.
Nexalogy Environics offers a diverse range of intelligence services based on data taken from various social media [...]
The Ryerson Review of Journalism has an interesting story about the dying art of writing tabloid headlines – classics like the New York Post’s “Headless body in topless bar” from 1983 and inadvertently funny ones like “Grandmother of eight makes hole in one.”
Variety, the entertainment industry newspaper, has been famous for its distinctive “slanguage” headlines [...]
We PR people put a lot of stock in headlines. A headline is weighted heavily in terms of the overall “value” that an article might have. Readers read the headline first, and it’s generally the headline that will make them decide whether or not to read the text.
I know that I’m like just about everyone [...]
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Nancy Evans