To blog or not to blog?

These days, anyone can blog. The evolution of social media and blogging throughout the past nine or ten years in particular has taught us that much. But for companies or organizations thinking about starting a blog, the $100,000 questions PR professionals should ask them are: should you blog and, if you do, why are you [...]

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The truth helps

Here in Toronto, we’ve had a round of American cable news-style “scandal,” which is still sort of going on. There isn’t much salacious intrigue in Canada, so when a whippersnapper candidate (now former-candidate) for Toronto Mayor is caught fudging the truth about his private life, it’s high drama.
Essentially, the 32-year-old whiz-kid city counselor, Adam Giambrone, [...]

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Golden opportunity

The June 7th installment of 60 Minutes included an exclusive two-part interview with Federal Reserve Chairman Ben Bernanke. To my surprise, it was the first formal interview with the media that Bernanke had conducted since taking over from Alan Greenspan in 2006.
Understandably, the Chair of the Fed walks on fragile ground. These days especially he [...]

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